Our mission is to ask ourselves that question every day. We started our company to help fight plastic pollution. The ocean is full of plastic- nearly 8 million metric tons of the stuff, which affects sea life, our climate, the food we eat, and even the air we breathe. You can enjoy our premium soap without all that plastic packaging and feel good knowing that we donate $1 from every bar sold to our favorite causes, including organizations that help to keep our oceans clean.